CakeAssist — Your Virtual Cake Assistant

Up close

Now watch it handle one of them.

Emma messages at 10:47 pm about an anniversary cake. Here's the whole conversation, start to finish. By the time you've finished decorating, every detail you need is waiting for you.

Emma Johnson

Instagram

Hi! I'd love an anniversary cake for December 12 🤍

Around 150 servings. Here's my inspiration photo

Happy anniversary! 🎂 I just checked, and December 12 is open. 150 servings is no trouble. Lovely photo too.

Emma Johnson

Instagram

Your Virtual Cake Assistant

That's a gorgeous three tier. Looks like a fondant finish. Want the same?

Yes! Exactly like the photo

Perfect. What flavour were you thinking?

Vanilla almond 🤍

Lovely. Any allergies, and is this pickup or delivery?

Reading the inspiration photo

TiersThree

FinishFondant

DecorSugar roses, gold leaf

ThemeRomantic, neutral

Suggestions only. Emma confirms every detail before it reaches you.

Emma Johnson

Instagram · 10:47 PM

New inquiry

Occasion

Anniversary

Date

Dec 12, 2026

Servings

150

Flavour

Vanilla almond

Finish

Fondant ✓

Tiers

Three

Allergies

None

Pickup

2:00 PM

Inspiration

1 photo attached

Ready for you to quote

Gathered in 4 minutes, while you were decorating

A customer messages you

On Instagram, Facebook, WhatsApp, text or your website.

Your assistant replies in seconds

In your voice. It checks your calendar before it says yes.

It reads the inspiration photo

Picks up tiers, finish and style. The customer confirms.

You get every detail, ready to quote

All in one place. You step in only when you’re needed.

From first message to ready to quote, while you keep baking. Step 1 of 4 A customer messages you

Want to see it for real? Chat with the demo assistant →

Sound familiar?

The hard part was never
the baking.

It's answering the same questions all week and chasing customers for missing details, whether they're piling up in one Instagram inbox or scattered across Facebook, WhatsApp, texts and your website.

You're not disorganized.
You're one person with an inbox that never stops.

Every one of these is someone waiting on you. Some of them don't wait. That's a wedding cake booked somewhere else.

Instagram DM

How much for a 3-tier?

Unread · 6 hours. Asking around.

Text message

Can we move pickup to 3pm instead?

Read · written down nowhere

Facebook Messenger

Sent 4 more inspo photos 📸

Saved... somewhere

Looking for a Minecraft themed birthday cake

Seen. They know you saw it.

Order form

New submission · wedding, 200 guests

Notification buried at 11:41pm

On the counter

Sarah — choc buttercream
40 ppl — Sat?? call back

Under the flour tin. Probably.

Why speed matters

The first to reply usually gets the cake order.

Someone planning a birthday or a wedding rarely messages just one cake maker. They message three or four, then book whoever comes back first with an open date and a price. Reply tomorrow and you're not late. You're out.

42 hrs

Average time businesses took to first reply to an online inquiry.

Harvard Business Review, 2011

7×

More likely to turn an inquiry into a real lead when you reply within the hour instead of later.

Harvard Business Review, 2011

73%

Of people say they'll buy from a competitor if a business doesn't respond to them on social.

Sprout Social Index, 2025

Replying the next day

Hi! Do you have Saturday Dec 12 for about 40 people? 🎂

Thu 8:12 PM

22 hours later

So sorry for the wait! Yes, the 12th is open. Would you like a quote?

Fri 6:30 PM · Seen

No reply. She booked the cake shop that answered on Thursday night.

Replying in seconds, with CakeAssist

Hi! Do you have Saturday Dec 12 for about 40 people? 🎂

Thu 8:12 PM

Hi! Yes, December 12 is open 🎉 For 40 people a two-tier works beautifully. What flavour were you thinking?

Thu 8:12 PM

Amazing!! Chocolate raspberry please. Let's do it

Order details gathered before anyone else replied.

Getting ghosted after a late reply usually isn't rudeness. It means they've already booked someone else. Slow replies also leave an impression, even on the customers who wait.

CakeAssist makes you the first reply every time, at 11 pm on a Saturday too. More orders through the door, and your evenings back.

Sources: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” HBR (2011) · Sprout Social Index (2025)

Order forms vs. messages

Your customers won’t fill out a form. They’ll answer a question.

Replying “please fill out my order form” feels organized. For a customer on their phone in Instagram, it’s homework. Plenty never tap the link. They just message the next cake maker.

Order formYour assistant

Keeps the customer in the chat they messaged you inNoYes

Checks your calendar and capacity before accepting a dateNoYes

Asks follow-up questions based on their answersWedding? It asks about tastings. Delivery? It asks for the address.NoYes

Explains options when they’re unsureFondant vs buttercream, naked vs semi-naked, how many servings.NoYes

Works inside Instagram, Facebook, WhatsApp, text and your websiteNoYes

Hands you every detail in one placeNoYes

73%

of people prefer messaging when they contact a business.

Kantar for Meta, 2025

52%

of people who start an online form on their phone don’t finish it.

Zuko, 2025

28%

fewer people complete a 10-question form than a 3-question one.

Typeform, 2025

Your assistant does the job of an order form, inside the conversation. The customer gets a chat. You get a complete order.

Sources: Kantar for Meta, “The State of Business Messaging” (2025, 11,056 adults, 22 markets) · Zuko form benchmarks (2025, 47.5% mobile completion) · Typeform lead capture form report (2025)

What your virtual cake assistant does

Answers your customers 24/7. In your voice.

Someone asks about a birthday cake at 11:40 on a Saturday night. They get a warm, useful reply in seconds, not on Monday.

It sounds like you because we set it up around your cake business: your cakes, prices, policies and the way you actually take orders.

Chloe Patisserie Ambrosia

Hi! I’m Chloe, Patisserie Ambrosia’s virtual cake assistant. Beautiful inspiration photo, and happy anniversary! December 12 is open. What flavour were you thinking?

Real conversations, not just forms. Customers ask questions naturally, send inspiration photos and explain what they want, just like they would with you. The assistant collects what you need to move the inquiry forward.

It answers questions about

Cake sizes & flavours
Pricing & minimum orders
Pickup & delivery
Lead times
Custom designs
Wedding cakes
Cupcakes & desserts
Your policies
+ anything you teach it

And gathers what you need to quote

Date, occasion & servings
Flavour, finish & design
Every inspiration photo
Allergies, recorded properly
Pickup or delivery details
Name, phone & email

Every conversation stays visible to you. Step in whenever you like and the assistant steps back.

Works where your customers already are

Customers message their way.
You check one place.

Your assistant answers on every channel, and every conversation lands in one organized inbox. Instead of checking five different apps, you check one.

Instagram DM

do you do 150 servings?

Facebook Messenger

nut allergy — ok?

Text message

is fondant extra?

quote for a wedding?

Website live chat

is Aug 26 open?

Website form

name · date · servings

Emma Johnson

Instagram · 10:47 PM

New inquiry

Occasion

Anniversary

Date

Dec 12, 2026

Servings

150

Flavour

Vanilla almond

Finish

Fondant ✓

Tiers

Three

Allergies

None

Pickup

2:00 PM

Inspiration

1 photo attached

Ready for you to quote

Every channel · one inbox · every detail gathered

No website? Just an Instagram page? That's fine. Your assistant works with the accounts you already have. If you'd like a website too, the Smart Website add-on connects one straight to your assistant.

Protects your calendar

It checks your availability before it says yes.

Your production capacity is built into the system. When a customer asks for a date, the assistant checks how much room you really have first.

Room that day? It keeps the conversation moving and collects the details.
Already full? It won't accept the date. It tells the customer kindly and offers the next open dates, or passes them to you.
No more accidental yeses to a cake you don't have room for.

Your capacity Dec 14 – 20

Mon

Closed

Tue

Open

Wed

Open

Thu

1 left

Fri

Open

Sat

Full

Sun

Open

Hi! Do you have Saturday, Dec 19 for a two-tier birthday cake? 🎂

Your Virtual Cake Assistant

I'm so sorry, Saturday the 19th is fully booked. I do have Friday the 18th or Sunday the 20th open. Would either of those work for you?

Dec 19 not accepted · already at capacity

You stay in control

It knows when to get out of the way.

Not every inquiry should be handled automatically. When something needs your judgement, the assistant hands the conversation to you, with everything it has already gathered.

Unusual or complicated designs
Big or detailed wedding orders
Custom pricing
Special requests
Anything outside the instructions you gave it

You decide where the line is, and you can jump into any conversation at any time.

Handed to youSat 9:14 PM

Needs your judgement · custom pricing

Olivia R. — wedding, 220 guests

She'd like a five-tier cake with hand-painted sugar flowers and a matching dessert table. That's outside the standard menu, so I've passed it to you.

Date

Jun 19, 2027

Availability

Open ✓

Guests

220

Channel

Inspiration

2 photos attached · read for tiers, finish & style

Assistant paused. Olivia was told you'll reply personally.

What actually changes

Same cakes.
Different week.

Nothing about the cakes changes. What changes is the hours around them: answering the same question in five different apps, chasing missing details, and the orders that quietly go to whoever replied first.

Thu 11:41pm

Seen at 7am. They'd booked someone else.

Answered in thirty seconds, in your voice. They book with you.

Fri 9am

Four apps open. Three questions still unanswered.

Every question answered while you slept. They know exactly what happens next.

Fri 2pm

Said yes to Saturday. Already had five cakes that day.

Checked against your capacity first. Saturday stays a day you can actually handle.

Sat 6am

"Did they say nut allergy?"

Asked and written down in the first conversation. Nobody decorates from memory.

Sun

Catching up on admin. All day.

Off. Actually off. The phone stays in the other room.

More orders booked. And your hours back.

Back into the cakes. Back into the business. Back into an evening that actually ends.

How it works

Live in 48 hours. Free for 30 days.

You tell us how you take orders. We build your assistant, set it up and keep it running. All you do is try it on real customers.

About 15 minutes 1
Send us your prices and ordering process

On a quick call, or just send what you already have: menu, price list, policies, lead times and how you take orders.
Within 48 hours 2
We build your assistant

Set up around your cakes, prices, availability and voice, and ready to test within 48 hours of getting your details.
30 days, free 3
Try it on real customers

It answers your DMs from day one. Read every conversation and watch the order details come in. No charge for 30 days, and we’ll remind you a week before it ends.
Your call
Keep it, or don’t

Love it? Keep it from $149/month. Not for you? Cancel before day 30 and you owe nothing.

Zero risk to tryThe only thing you risk is another month of answering DMs yourself.

No setup fee
No charge for 30 days
Cancel anytime

After that, we keep it running

We monitor and maintain your assistant, so you never have to become your own automation technician.

One update request a month, included. New flavours, prices, holiday hours or policy changes, batched into a single request.
If something breaks, we fix it. No waiting for next month.

No complicated software
No AI to train yourself
No extra employee to hire

The offer

One simple plan.

A virtual front desk for your cake business, built for you and run for you. Priced for home bakers too: if it wins you one extra cake order a month, it has likely paid for itself.

Home bakersTaking orders from your kitchen? Stop answering DMs between layers and get your evenings back.

Bakeries & cake shopsTake custom orders alongside your counter? Never miss a weekend inquiry, and never book more cakes than your kitchen can handle.

Wedding & celebration cakesGet the big inquiries fully detailed before you spend an hour on the phone.

Virtual Cake Assistant

Starting at

$149USD / month

Your monthly price depends on your volume of inquiries and order requests, and how complex your orders are. We confirm it on your call.

Done-for-you setup
Assistant customized to your cake business
Answers customer inquiries 24/7
Gathers details through conversation
Instagram, Facebook, WhatsApp, SMS & web chat
One organized inbox
Availability & capacity checking
Hand-off to you when it matters
Every conversation visible to you
Monitoring + one update a month

Get Started

Love it? Keep it. Not for you? Cancel before day 30 and you owe nothing.

Payments, invoices, reminders and reviews available as add-ons.

Grows with you

Start with the assistant. Plug in the rest when you’re ready.

Your plan covers the part that costs you the most: answering every inquiry. As you grow, switch on extras that take care of the rest of the order, from deposit to five-star review.

Add-on

Payment links & deposits

The moment a customer says yes, they get a secure link to pay the deposit. The date is locked in before they change their mind.

Add-on

Invoices

Clean, professional invoices sent for you, with balances and due dates tracked. No more spreadsheets or “did they pay?”

Add-on

Automated reminders & follow-ups

Balance reminders before payment is due, pickup and delivery reminders the day before, and reminders for wedding cake consultations and tastings. Nobody forgets, nobody no-shows, and you never have to chase.

Add-on

Google reviews & Instagram tags

After pickup, happy customers get a friendly ask to leave a Google review, post their cake on Instagram and tag you, and follow you for next time. More reviews and more reach, without you having to ask.

Add-on

Order tracking board

Every cake from first message to pickup on one simple board, so you always know what’s booked, paid and baking.

Add-on

Smart website

A beautiful site connected to your assistant, so visitors start a conversation instead of filling in a form and waiting.

Add any of them whenever you need to. We set them up for you, with nothing new to learn.

Questions

What bakers usually ask

How does replying faster get me more orders?

Most customers message a few cake makers at once and go with whoever gets back to them first. Research on online inquiries found that replying within an hour makes a business about 7 times more likely to win the lead than replying later. Your assistant replies in seconds, day or night, so you’re first in line instead of the reply that arrives after they’ve booked elsewhere.

I bake from home. Is this for me?

Yes. It's built and priced for home bakers as much as for cake shops. If you're answering cake DMs at night or between bakes, it pays for itself quickly.

Will it sound like a robot?

It's set up with your answers, your prices and your tone, so it talks the way you do. It introduces itself as your cake shop's virtual assistant, so customers always know who they're talking to.

What happens when it doesn't know an answer?

It hands the conversation to you. The same goes for custom pricing, unusual designs, complicated wedding orders or anything else you'd rather handle yourself. You set the rules.

Could it book a cake on a day I'm already full?

No. Your capacity is built in. If a requested date is full, the assistant won't accept it. It offers the next open dates or passes the customer to you.

Do I need a website?

No. It works with the accounts you already have, like Instagram, Facebook, WhatsApp and text. If you'd like a website too, the Smart Website add-on connects one straight to your assistant.

Do I have to learn new software or set anything up?

No. You send us your prices and how you take orders, and we build everything, connect your channels and keep it maintained. You just reply when the assistant hands something to you.

Can I add payments, invoices or reviews later?

Yes. Payment links and deposits, invoices, automated reminders for payments, pickups and consultations, Google review and Instagram requests, an order tracking board and a website can all be added whenever you need them. We set them up for you, and your assistant stays at the centre of it.

How fast can I be up and running?

Within 48 hours of getting your details. Send us your menu, prices, policies and how you take orders, on a quick call or however you already have them, and we build and test your assistant around them. If anything is missing, we ask, and the 48 hours start once we have it all.

What happens after the 30 days?

A week before your 30 days end, we’ll remind you and check in on how it’s going. If you love it, you keep it at your monthly price, starting at $149 USD. If it’s not for you, cancel before day 30 and you owe nothing. No setup fee, no contract, no awkward conversation.

What does it cost? Is there a contract?

Plans start at $149 USD a month. Your exact price depends on how many inquiries and order requests you get and how complex your orders are, and we confirm it on your call before anything is due. There's no setup fee, and your first 30 days are free from the day your assistant goes live. After that it's month to month, so you can cancel anytime.

Stop chasing cake orders through your DMs.

Now watch it handle one of them.

A customer messages you

Your assistant replies in seconds

It reads the inspiration photo

You get every detail, ready to quote

The hard part was never
the baking.

The first to reply usually gets the cake order.

Your customers won’t fill out a form. They’ll answer a question.

Answers your customers 24/7. In your voice.

Customers message their way.
You check one place.

It checks your availability before it says yes.

It knows when to get out of the way.

Olivia R. — wedding, 220 guests

Same cakes.
Different week.

Live in 48 hours. Free for 30 days.

Send us your prices and ordering process

We build your assistant

Try it on real customers

Keep it, or don’t

After that, we keep it running

One simple plan.

Start with the assistant. Plug in the rest when you’re ready.

Payment links & deposits

Invoices

Automated reminders & follow-ups

Google reviews & Instagram tags

Order tracking board

Smart website

What bakers usually ask

Stop spending your day answering cake inquiries.

Now watch it handle one of them.

The hard part was neverthe baking.

The first to reply usually gets the cake order.

Your customers won’t fill out a form. They’ll answer a question.

Answers your customers 24/7. In your voice.

Customers message their way.You check one place.

It checks your availability before it says yes.

It knows when to get out of the way.

Olivia R. — wedding, 220 guests

Same cakes.Different week.

Live in 48 hours. Free for 30 days.

Send us your prices and ordering process

We build your assistant

Try it on real customers

Keep it, or don’t

After that, we keep it running

One simple plan.

Start with the assistant. Plug in the rest when you’re ready.

Payment links & deposits

Invoices

Automated reminders & follow-ups

Google reviews & Instagram tags

Order tracking board

Smart website

What bakers usually ask

Stop spending your day answering cake inquiries.

The hard part was never
the baking.

Customers message their way.
You check one place.

Same cakes.
Different week.